Establish Your Own Email List!
By Scott Hollingsworth

I have been online now for over 6 1/2 years. I have seen a great many things change with regards to email but one thing remains the same: Email is the foundation for local as well asglobal communication and it remains virtually free.

If you are not using email to promote your entrepreneur businessyour approach to marketing your business is all wrong.

It is absolutely essential that you do business online via email and that you do it in a legal, non-spam manner.

The best way to accomplish this task is to establish your very own, in-house, email list.
So how do you establish your very own email list? First things first, it is easier than you think. Over a periodof time we have all acculmated business cards, names and addressfrom social events, local Lions, Rotary Clubs, Chamber of Commerce,Church members, these are people that you come in contact on a dailyor weekly planned events. They all know like and trust you. It will surprise you of the many contacts that you have.

Start a data base of these friends, today. We all have a special nichemarket that our friends would like to keep abreast of. Perhaps the best tried and true manner is by starting your own publication thus establishing a legal basis to email your subscribers list with a daily, weekly or monthly newsletter or ezine.

The nature or content of your publication will greatly determine how often you can send it out to your list and how successful it will be with your subscribers.

Obviously, if your emails are just a collection of ads and you do not deliver anything of substance or worth to your readers, you will not long have a list to which you can email because they will all quickly un-subscribe.

Another important, and ongoing, aspect of your email list is how to get people to subscribe, thus giving you the permission you need to send emails to them legally.

You can start with whatever list of emails you already have on file and build from there.
Just email those people with which you have had contact in the past, let them know you are starting a new publication and that you would like to invite them to subscribe.

Next, add a subscribe address in your signature file so that each and every email you send out has it included. If you have a web site, you will find it is one of the best ways of getting people to give you their email address.

It helps if you give people a reason to register, such as a free email course, free e-book, etc. Also, those placing the email registration in the visible section of the web site when it first loads, find the greatest amount of success in getting people to register. And, historically, the center or the right side of the web page is the best spot to place your request for subscribers.

For those of you that can figure out the coding involved, pop- up boxes requesting a name and email are extremely successful for gathering new subscribers.

People do hate pop-up ads but it is clear that they do not mind pop-ups when entering in their name and email address.

If nothing else just mail them holiday greeting. Just keeping intouch will bring in additional subscribers.

Swapping ad space with other publications for the express purpose of increasing your subscribers is still an excellent wayto add to your list.

The great thing I discovered about using this method is that you do not even need to restrict it to like-minded content for it to be a success.

These are just a few of the methods you can employ to establish and build your own email list.
The important thing to do is to actually start your list and continually invest some time and building it even bigger.

The larger your list the more successful your mailings.

To Your Continued Success!

Scott Hollingsworth
Publisher/Editor Helping independent professionals achieve their goals grow theirbusiness and be more successful. Subscribe today to my free monthlymarketing newsletter http://www.themagicedge.com/
  

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