Cross Promoting Techniques that Work
Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a trade of advertising space. Instead of paying for advertising space on a site, you would place their ad on your page and yours on theirs. There are many ways to use cross promotions in your internet business that can be an effective and cost efficient way to
advertise.
One way is to use link exchanges. This is very effective when doing cross promotions with a company that is similar to yours, however you should be sure and never link to a page that is in direct competition with yours. One of the best things about link exchanges is that some search engines are factoring in hits from the sites that are linked to your page to when determining the ranking. Therefore linking to a more popular site, can not only increase your advertising, and traffic, but also increase your search engine ranking.
When customers or potential customers subscribe to your ezine you can use this as an opportunity to use cross promotions. On the same page that the customer subscribes to your ezine, make available the opportunity to subscribe to other company ezines. You can even exchange ad space in ezines, and provide recommendations for those whom you cross promote with. You might even want to exchange column space in one the other ezines.
Writing free articles that inform customers or potential customers with information that is useful and accurate can create a reputation for you and your business. Soon readers will come to know you as an expert on the subject. In these articles the author uses a byline to help promote his site. Bylines can be a way to use cross promotions as well. You can use part of the space in your byline to recommend the use of other products.
If you have been considering writing an ebook, a joint venture could mean increased profits for you and the person you are partnering with. Cross promotions through ebooks are an excellent way to allow for a wider topic and to promote both your business and your partner business. The ebook should contain information that will benefit both businesses and still be helpful to the reader. A good example of
using cross promotions through an ebook is to a site selling used video games partnering with a site selling gaming devices. These are two subjects that would interest the same reader and most likely lead the reader to both sites.
You should keep in mind that the recommendations that you make are a direct
reflection of you, so choose your cross promotional businesses carefully. Also
keep in mind that it would be nice as a shopper to be able to link from one site to another as a way to shop around. Since this is usually not beneficial to you, never link or recommend a site that is in direct competition with you. Instead, recommend those who are similar, such as health and life insurance.
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Building Your Very Best Network:
In building your network, it usually makes sense to work form inside out. When possible, build initially upon those who are nearest and dearest to you. Then inch your way toward others who are not as close. First lay foundation of those who:
1. Are closest to you and who know you best.
2. Have the best connections.
3. Can provide or bring you closer to your objective.
Close contacts, especially family and dear friends, often have a high stake in your success and will go to greater lengths to link you up with contacts who can help.
Often, you near and dear ones will be more willing to go out on a limb for you, contact powerful people, or call in chits that they've obtained in return for past favors. In addition, they might recommend other helpful contacts or strategies.
Be expansive -- define your nearest and dearest liberally. Do not look only to your parents, siblings, and close friends. Contact your aunts, uncles, grandparents, distant relatives, in-laws, godparents, and your business associates and members of their families. Explore all connections. Ignore the removed with relatives who are once removed. With, friends, call upon their parents, siblings, relatives, friends, and business associates. Leave no stone unturned.
Remember that:
A. The easiest and most efficient way to expand your resources.
B. The smartest place to start networking is with those who love you or owe you.
So whenever possible, begin your networking close to home. Develop a plan, have patience, build a solid foundation, and work from there.
After you've established your local network and have moved to greener pastures, try to retain your connections with your local contacts. Jill says, Consider your local network base, your bedrock supportive structure. Try to find time to return to meetings of local organizations and to attend local events. Those who helped you on the way up will appreciate and spread the word about your unwavering support.
The above is an excerpt from the National Bestseller NETWORKING MAGIC by Rick Frishman and Jill Lublin.
Scott Hollingsworth
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
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