Online and Offline Marketing
You may think that having the Internet available to reach
customers means that you can forget about traditional, offline
methods of marketing. After all, web sites and email are
inexpensive and easy ways to reach millions of customers,
right?
Although the Internet provides many great ways to reach and
keep in touch with customers, offline marketing is also
important. For example, you might send post cards to a
targeted mailing list to make them aware of your web site.
Or you might follow up on an online query by sending a
brochure or other direct mail piece. And don't forget the
telephone. Calling a customer to see if they got the
information they needed, or if they are satisfied with the
product they ordered, will leave a lasting impression with
your customer.
Even if you don't yet have a web site (and if you don't, why
not?) you should be thinking about an online marketing strategy.
Ask customers and prospects for their email addresses and
permission to send them occasional notices of new products,
sales and other news they can use.
Effective marketing uses many tools. Don't rely on just one
or two, whether offline or online, to get the results you
want.
To Your Continued Success!
Scott Hollingsworth
Dotcomology - The Science of Making Money Online
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