Establish Your Own Email List!
By Scott Hollingsworth

I have been online now for over 6 1/2 years. I have seen a great many things change with regards to email but one thing remains the same: Email is the foundation for local as well asglobal communication and it remains virtually free.

If you are not using email to promote your entrepreneur businessyour approach to marketing your business is all wrong.

It is absolutely essential that you do business online via email and that you do it in a legal, non-spam manner.

The best way to accomplish this task is to establish your very own, in-house, email list.
So how do you establish your very own email list? First things first, it is easier than you think. Over a periodof time we have all acculmated business cards, names and addressfrom social events, local Lions, Rotary Clubs, Chamber of Commerce,Church members, these are people that you come in contact on a dailyor weekly planned events. They all know like and trust you. It will surprise you of the many contacts that you have.

Start a data base of these friends, today. We all have a special nichemarket that our friends would like to keep abreast of. Perhaps the best tried and true manner is by starting your own publication thus establishing a legal basis to email your subscribers list with a daily, weekly or monthly newsletter or ezine.

The nature or content of your publication will greatly determine how often you can send it out to your list and how successful it will be with your subscribers.

Obviously, if your emails are just a collection of ads and you do not deliver anything of substance or worth to your readers, you will not long have a list to which you can email because they will all quickly un-subscribe.

Another important, and ongoing, aspect of your email list is how to get people to subscribe, thus giving you the permission you need to send emails to them legally.

You can start with whatever list of emails you already have on file and build from there.
Just email those people with which you have had contact in the past, let them know you are starting a new publication and that you would like to invite them to subscribe.

Next, add a subscribe address in your signature file so that each and every email you send out has it included. If you have a web site, you will find it is one of the best ways of getting people to give you their email address.

It helps if you give people a reason to register, such as a free email course, free e-book, etc. Also, those placing the email registration in the visible section of the web site when it first loads, find the greatest amount of success in getting people to register. And, historically, the center or the right side of the web page is the best spot to place your request for subscribers.

For those of you that can figure out the coding involved, pop- up boxes requesting a name and email are extremely successful for gathering new subscribers.

People do hate pop-up ads but it is clear that they do not mind pop-ups when entering in their name and email address.

If nothing else just mail them holiday greeting. Just keeping intouch will bring in additional subscribers.

Swapping ad space with other publications for the express purpose of increasing your subscribers is still an excellent wayto add to your list.

The great thing I discovered about using this method is that you do not even need to restrict it to like-minded content for it to be a success.

These are just a few of the methods you can employ to establish and build your own email list.
The important thing to do is to actually start your list and continually invest some time and building it even bigger.

The larger your list the more successful your mailings.

To Your Continued Success!

Scott Hollingsworth
Publisher/Editor Helping independent professionals achieve their goals grow theirbusiness and be more successful. Subscribe today to my free monthlymarketing newsletter http://www.themagicedge.com/
  

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Basic Home Base Habits
By Scott Hollingsworth

Setting up a home base business office may seem like the perfect answer to spending time with family as well as earning a living.

It is not that easy, however. It takes a lot of planning to find just the right balance between home base business and family life, however it can happen. Here are some ideas.

A primary care giver needs child care for young children during the hours she or he will be running her home base business. It does not necessarily have to mean taking the kids to the sitter. It may be that a sitter can be found to come to the business owners home just as long as the geographical distance is great enough between the office of the home base business and the play area of the home to allow for undistracted work.

If the home base business has fluctuating hours, then perhaps a child care coop might work, where the small business owner would take his or her part in watching all the children. This would reduce child care expenses while assuring that someone known and trusted is watching the children.

If the children are going to be home, plan conference calls and business meetings during the hours they are in school or away elsewhere.

A home base business needs its own closed door space if children are in the home. Not only does this help soundproof the work area and help get the message across to the kids and others that the home business owner is working and the area off limits but it also gives the business owner a break. Closing the door at the end of the day gives the owner a break and makes her or him less likely to work constantly and get burned out.

Other handy options for a home base business are a second phone line dedicated to the business one the children would never answer. This line should have voice mail as well, which would keep the phone answerable even when the owner is on the line. It would also allow for remote voice mail greeting changes and remote message check.

Another handy service for a home base business is an office away from the office, such as UPS store or others that offer faxing, copying and mailing. There are some that answer the phone for the business as well, passing the messages on regularly.

The most important client related issue with a home base business is that the customer not be aware that they are talking to you anywhere but in your professional office. Screaming children or barking dogs in the background of your home base do not make for a professional business environment.

To Your Continued Success!

Scott Hollingsworth
Publisher/Editor
Helping independent professionals achieve their goals grow theirbusiness and be more successful. Subscribe to the Online Marketing Newsletter http://www.themagicedge.com/
  

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Searching For Success
By Scott Hollingsworth

Thanks for visiting and finding my article. What follows is information that I have pulled together from many different sources. I hope you find it both interesting and helpful.

The three greatest essentials to achieve anything worthwhile are first, hard work; second,
stick-to-itiveness; third, common sense. Thomas Edison

Thomas Edison is a noteworthy case of a man who achieved by following the three greatest essentials of hard work, stick-to-itiveness, and common sense. In theory the three essentials to achievementthat Thomas Edison mentions, I believe it is immensely like a three-legged stool. You require all three legs of the stool to keep the stool standing.

A question often popping in our minds as we attempt to succeed in our businesses, is, why do others succeed and we appear to struggle? Fortunately, you don't have to ask that question any more!

You and I were made to achieve. We were born with a natural desire toachieve and succeed. We have the power within us to unleash this desireinto a burning desire to achieve and succeed in all that we do. Bring about, this power we have internally has not have been given to us to just let the power sit idle. Nor were we given this unique personal power of achievement without also being given the power and opportunity to realize it.

You have to know your strengths and weaknesses before you can be a real achiever. Acquire some time to think about your work and what youwant your business to be. Once your strengths and weaknesses are identified, you can initiate working toward your goals and dreams.

Hang on to a firm understanding of the difference between achievement and success.Yes, there is a distinction between achievement and success. Achievement is the knowledge you have studied, applied, and development in moving you forward inall you do. Others are praising success.

The key is to aim for achievement and success will follow. Fragment your plan into small stepping stones of achievement Seeking steady progress like this will finally add up to Long term achievement and ultimately success.

This is how I see it. Long-term achievement needs unwavering motivation. Spend time daily planning your business and at minimum ten minutes a day building your practical motivation. Things do not magically happen in this business or in 10 minutes a day building your sustainable motivation.

Things do not magically happen in this business or in life. Hoping won't make something happen eithere. It is the actions you take consistently that will help you unleash the power with in you to reach your goals and dreams.

As you work toward the goals and dreams you want to reach, it is important to keep in mind the three essentials thomas Edison teaches us. Don't just work hard, also work smart. Track you progress and take consistent action. remember, action speaks louder than words.

To Your Continued Success!

Scott Hollingsworth
Publisher/Editor
Helping independent professionals achieve their goals grow their business and be more successful. Subscribe to my Online Marketing Newsletter http://www.themagicedge.com
  

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Separating Your Personal Life From Your Business
By Scott Hollingsworth

If you work from home, chances are you already know that you are really pulling double duty.

You probably work on your business while doing the laundry, corralling the kids, or fixing dinner and lets not forget all the phone calls from family and friends expecting you to run errands or just go out for an afternoon of fun.

One of the hardest parts of running a home business is separating your work from your family and social life. Here are a few proven ways to keep your home life running smoothly while keeping your business on track.

1. First, create a work schedule and stick with it. It may be tempting to answer personal calls during the day or take business calls after-hours, but doing this actually shows that you are expendable not dependable and people will take for granted that you will always be there for any little things that come up. Even though family comes first, stay true to your business hours and resist the urge to chat with friends or pick up groceries during working hours.

2. Your friends may consider working from home an invitation to chat during the day or just go out for coffee or shopping for an afternoon. Make it clear that your business hours are just that for business. Leave personal calls for after hours, and you will find that your friends will gradually accept your schedule without feeling slighted.

3. Just because you have to set up a work schedule, it does not mean that you have to keep the same hours as everyone else. One of the benefits of working for yourself is setting your own hours to fit your most productive times. Whether you are an early bird or a night owl, you will find that you will get much more done when you are attuned to your body natural rhythms. Some people work in the morning, take a break in the afternoon when the kids are home from school, and work again in the evening. Schedule your work time when you feel the most productive and you will find that things get done easier, faster and better than when you were dragging along during those same rigid work hours that every one else has.

4. If getting after hours business calls or work day personal calls is a problem, it helps to have a separate business phoneline, or at least an answering machine, or voice mail, to take the incoming calls. This also gives your business a more professional appearance to clients than if you and your family make and receive calls from the same phone line.

5. If at all possible, try to separate your home office fromthe rest of your home. If you do not have the luxury of aseparate room, a room partition or screen can be just as helpful. This also serves as a visual cue to family that you not working and should not be bothered.

6. Dress and act professionally while working. Some people find it helpful to dress in casual business attire during their working hours. This reinforces that just because you are working from home does not make you any less of a professional. Answer the phone with your name, or business name, and keep your children off the phone during business hours. Also, spend money investing in the tools you need to do your job right. A cellphone, fax machine, or even a budget computer can help turn your home office into a true workspace.

If you follow all of these tips and stick with them, chances are you will find a routine that not only makes you feel productive and active in your business, but also projects the message that you mean business literally!

Scott Hollingsworth
To find the best home based business ideas and opportunities so you can work at home visit:http://www.profitmakingsite.com/newsletter-signup.html
  

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The Value Of Each Customer
By Scott Hollingsworth

Just what is the value to you of each customer over his or her lifetime? This is a
crucial number for you to know because it helps to determine how much you might be
willing to spend to acquire a new customer. Equally important, it makes you realize
how much it costs to lose a customer once you've got him.

Federal Express is one of many companies that focus on the value of a customer. If a
mid-sized company sells 30 packages a week at $25 each, that's $750 a week, or
$18,750 a year. If a customer gets angry over a $25 shipment and switches his
business to a competitor, Federal Express loses thousands of dollars. That's why every federal Express supervisor is authorized to grant a $100 refund on the spot, no questions asked, for any delayed shipments. $100 is a very small price to pay to keep an $18,750 a year customer. That's why you must become aware of the lifetime value of each of your customers.

To compute to value of a customer, answer these simple questions:
If you continue to provide acceptable service and quality, how long will the customer patronize your business?

How much will the customer spend in the average year? Make certain to include the
sales increases that are sure to take place.

What's the total value of this customer?

This number should be engraved in your mind, and you should share it with all of your employees. It will help you focus on the critical elements of building your business. It will also remind you to treat each customer as if he or she is the only customer you have. If you don't do this, you may not have many at all.

The more you use the net, the more you'll be able to nurture long term relationships
because when customers move, they can still buy from you.

About the author:
-------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.ProfitMakingSite.com
  

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Cross Promoting Techniques that Work

Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a trade of advertising space. Instead of paying for advertising space on a site, you would place their ad on your page and yours on theirs. There are many ways to use cross promotions in your internet business that can be an effective and cost efficient way to
advertise.

One way is to use link exchanges. This is very effective when doing cross promotions with a company that is similar to yours, however you should be sure and never link to a page that is in direct competition with yours. One of the best things about link exchanges is that some search engines are factoring in hits from the sites that are linked to your page to when determining the ranking. Therefore linking to a more popular site, can not only increase your advertising, and traffic, but also increase your search engine ranking.

When customers or potential customers subscribe to your ezine you can use this as an opportunity to use cross promotions. On the same page that the customer subscribes to your ezine, make available the opportunity to subscribe to other company ezines. You can even exchange ad space in ezines, and provide recommendations for those whom you cross promote with. You might even want to exchange column space in one the other ezines.

Writing free articles that inform customers or potential customers with information that is useful and accurate can create a reputation for you and your business. Soon readers will come to know you as an expert on the subject. In these articles the author uses a byline to help promote his site. Bylines can be a way to use cross promotions as well. You can use part of the space in your byline to recommend the use of other products.

If you have been considering writing an ebook, a joint venture could mean increased profits for you and the person you are partnering with. Cross promotions through ebooks are an excellent way to allow for a wider topic and to promote both your business and your partner business. The ebook should contain information that will benefit both businesses and still be helpful to the reader. A good example of
using cross promotions through an ebook is to a site selling used video games partnering with a site selling gaming devices. These are two subjects that would interest the same reader and most likely lead the reader to both sites.

You should keep in mind that the recommendations that you make are a direct
reflection of you, so choose your cross promotional businesses carefully. Also
keep in mind that it would be nice as a shopper to be able to link from one site to another as a way to shop around. Since this is usually not beneficial to you, never link or recommend a site that is in direct competition with you. Instead, recommend those who are similar, such as health and life insurance.

About the author:
-------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.ProfitMakingSite.com
  

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Building Your Very Best Network:

In building your network, it usually makes sense to work form inside out. When possible, build initially upon those who are nearest and dearest to you. Then inch your way toward others who are not as close. First lay foundation of those who:

1. Are closest to you and who know you best.

2. Have the best connections.

3. Can provide or bring you closer to your objective.

Close contacts, especially family and dear friends, often have a high stake in your success and will go to greater lengths to link you up with contacts who can help.

Often, you near and dear ones will be more willing to go out on a limb for you, contact powerful people, or call in chits that they've obtained in return for past favors. In addition, they might recommend other helpful contacts or strategies.

Be expansive -- define your nearest and dearest liberally. Do not look only to your parents, siblings, and close friends. Contact your aunts, uncles, grandparents, distant relatives, in-laws, godparents, and your business associates and members of their families. Explore all connections. Ignore the removed with relatives who are once removed. With, friends, call upon their parents, siblings, relatives, friends, and business associates. Leave no stone unturned.

Remember that:

A. The easiest and most efficient way to expand your resources.

B. The smartest place to start networking is with those who love you or owe you.

So whenever possible, begin your networking close to home. Develop a plan, have patience, build a solid foundation, and work from there.

After you've established your local network and have moved to greener pastures, try to retain your connections with your local contacts. Jill says, Consider your local network base, your bedrock supportive structure. Try to find time to return to meetings of local organizations and to attend local events. Those who helped you on the way up will appreciate and spread the word about your unwavering support.

The above is an excerpt from the National Bestseller NETWORKING MAGIC by Rick Frishman and Jill Lublin.

Scott Hollingsworth
  

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Online and Offline Marketing

You may think that having the Internet available to reach
customers means that you can forget about traditional, offline
methods of marketing. After all, web sites and email are
inexpensive and easy ways to reach millions of customers,
right?

Although the Internet provides many great ways to reach and
keep in touch with customers, offline marketing is also
important. For example, you might send post cards to a
targeted mailing list to make them aware of your web site.
Or you might follow up on an online query by sending a
brochure or other direct mail piece. And don't forget the
telephone. Calling a customer to see if they got the
information they needed, or if they are satisfied with the
product they ordered, will leave a lasting impression with
your customer.

Even if you don't yet have a web site (and if you don't, why
not?) you should be thinking about an online marketing strategy.
Ask customers and prospects for their email addresses and
permission to send them occasional notices of new products,
sales and other news they can use.

Effective marketing uses many tools. Don't rely on just one
or two, whether offline or online, to get the results you
want.

To Your Continued Success!

Scott Hollingsworth
  

Dotcomology - The Science of Making Money Online

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